Growth Mindset vs Fixed Mindset
This is the talk that started it all for me. I break down growth vs fixed mindset and why the way you talk to yourself after a failure matters way more than the failure itself.
Howdy Friend
I'm Jonas Hulthén
Ex-Nordnet. Co-founder of Ernest Labs & Public Speaker fired up aboutgrowth mindset, collaboration, building with AI
Who I Am
Co-founder & Builder.
Public Speaker.
Growth Addict.
So here's the thing. I just left my software engineering gig at Nordnet to co-found Ernest Labs with two incredible people. We're building AI that lets anyone generate a fully operational business from a single sentence. Payments, booking, CRM, the whole thing. I understood maybe 40% of the vision when I said yes, and honestly? That's exactly why I had to do it.
I also still get on stage whenever I can, talking about growth mindset, psychological safety, collaboration, and lately how AI is changing everything about how we build stuff. There's nothing like watching a room full of people go from "yeah right" to "wait, maybe I could do that too."
Basically I'm an engineer who can't stop building things, can't stop learning, and definitely can't stop talking about it. If that sounds like your kind of energy, let's connect!
My Journey
Connecting the
Dots.
My path hasn't been a straight line. It's a continuous loop of learning, failing, and teaching.
2019
Royal Institute of Technology
KTH
Started studying software engineering at KTH. Had no idea what I was getting into but I showed up every day and figured it out. That's kind of been the pattern ever since.
2025
Public Speaker
Nordnet & Beyond
Started my journey as a public speaker! Growth mindset, collaboration, psychological safety, turns out I had a lot to say.
From the Blog
Stories & Stuff
I write about the stuff I'm learning. Sometimes it's useful. Always it's honest.
Startup
//Jonas
When a Crazy Summer Idea Turns Into a Real Company!
The story of how me and my friends Jasar, Peter, and Jonathan turned a warm summer day's conversation into Webnation AB.
Read Article
Public Speaking
//Jonas
Sometimes Dreams Do Come True: My First Conference Talk
From watching a video on communication to standing on stage at Agile Testing Days 2025—here is the story of my first conference public speaking experience.
Read Article
Travel
//Jonas
Stepping Into the Unknown: My China Summer Camp Adventure!
From dodging airport scammers to speaking Chinese on stage in front of native speakers, here is the story of how stepping out of my comfort zone led to the trip of a lifetime.
Read Article
On Stage
Moments of
Impact.
Join me on this exciting journey of continuous learning. These videos showcase my passion for connecting with others and building amazing things together.
Thinking Again - A Fun Skit
Me and a friend made a skit about what happens when you actually stop and rethink something you were sure about. It's silly. We had way too much fun making it.
The Alchemist - Book Recommendation
This book hit me at the right time. I tried to explain why without spoiling it. If you've been putting off reading it, this is your sign.
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